John Wanamaker, the US Department Store tycoon said, 'Half the money I spend on advertising is wasted; the trouble is I don't know which half'.
For our clients in Dubai and the UAE the issue about advertising effectiveness is also a big concern. Small companies need to advertise, just like the big companies. For most businesses that we work with the SME would have a monthly budget for online advertising that may include some or all of Google Adwords, Facebook or LinkedIn.