Many of our clients are SME businesses where there isn’t a dedicated sales manager or person with sole responsibility for leading and managing the day to day sales activities. As we set up Salesforce CRM in these organisations it’s common to see our customers struggle with moving from their old position of having little information on sales and sales activity, to have so much data that they don’t understand how to make use of it.
Here are some key metrics that should be the starting point for most organisations. If you can get to grips with these reports, you can then add more metrics that are specific to your company or sales challenges. These reports can easily be created in your Salesforce CRM.