Selling professional services usually involves getting to know many people in your target companies, and making a pitch that is specific to their part of the business. Over time this approach will ensure that your value proposition will resonate with all the key decision makers. The difficulty in this approach is how to maintain contact with such a large group of people? We suggest that you consider lead nurturing and marketing automation as a strategy to intelligently and continuously keep in touch with your target audience.
Resource Management for professional services firms in Salesforce
For professional services firms, we generally have two things to offer our clients; our time and expertise. Managing these assets correctly requires a unique skill set and management tools. Having worked with many professional services in Dubai to implement Salesforce, the consultants at Tenacre have had the benefit of seeing how many different types of companies manage their resources profitably.
Here are some of the things that we’ve learned.
The data security & business continuity advantages of Salesforce CRM
How valuable is your company’s data?
How easy would it be for one of your employees to leave your business and take important client or pricing information with them? What would be the impact of data corruption on in-house databases or spreadsheets to your day to day operations?
For many of our clients, data security and business continuity considerations were some of the main reasons for implementing Salesforce CRM.