Marketing Automation

Lead nurturing for professional service firms

Lead nurturing for professional service firms

Selling professional services usually involves getting to know many people in your target companies, and making a pitch that is specific to their part of the business. Over time this approach will ensure that your value proposition will resonate with all the key decision makers. The difficulty in this approach is how to maintain contact with such a large group of people? We suggest that you consider lead nurturing and marketing automation as a strategy to intelligently and continuously keep in touch with your target audience.