Salesforce Engage: Marketing automation for the sales team - Tenacre
Salesforce Engage Interface
7 February,2017 / Patrick Crosbie / Pardot, Sales & Sales Management / No Comments

Salesforce Engage: Marketing automation for the sales team

  • Salesforce Engage helps your marketing team build your prospect engagement campaigns

  • Your sales team deploys a campaign for each new prospect

  • Nurture all new prospects over the long term

  • Give your sales team real time insight of prospect activity such as website visits or email opens

 

Salesforce Engage fixes the problem is how to enable your sales team to quickly and easily deploy marketing campaigns that directly help them to close new business. With Salesforce Engage, a salesperson can load a new prospect into the CRM, and then activate a multi-step email marketing campaign right from their iPhone.

Salesforce Engage lets your marketing team do all the hard work such as building lead nurturing campaigns with emails, landing pages and lead scoring. With the campaigns built and ready to go, your sales team can move onto closing deals while while your Engage campaign nurtures the client relationship over multiple communications.

As the prospects react to the Salesforce Engage campaigns, the salesperson will get complete sight of all actions, including email opens, website visits, document downloads and links clicked. Each action by the prospect triggers a lead score, showing the sales person the most active prospects in their queue  and the highest priority for following up.

Salesforce Engage, Engagement History

“Sales has complete visibility. By the time sales engages, the buyer is educated and ready to make a decision. Sales knows exactly where to begin the conversation.”

Alan English, Senior Brand Manager, Stanley Black and Decker.

Would you like to know more about how Salesforce Engage can help your sales team to close more business? Contact us to talk to a consultant.

 

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