Dubai trading company selects Tenacre for Salesforce Setup
Dignoria School Supplies - Tenacre Client
17 September,2014 / Patrick Crosbie / Clients, Education, Sales & Sales Management / No Comments

Digniora School Supplies to manage sales channel with Salesforce CRM

School supplies company to manage sales process with Salesforce CRM:

Digniora School Supplies LLC,  a leading supplier of high quality British education supplies to schools in the GCC has completed the development and implementation of Salesforce CRM with Tenacre.

Based in Dubai’s Business Bay, the business required a platform to store the database of schools, education groups and their key staff on a common platform, accessible by all staff involved in the sales and operations functions of the business.


Digniora supplies established and well known schools and nurseries in Dubai, Abu Dhabi and around the GCC such as British School al Khubairat and Homegrown Nursery, Digniora supply high quality British sourced products ranging from audio visual equipment, curriculum textbooks to catering equipment. With the demand for their products growing rapidly, the management of the company decided to source a technology platform to handle all data and sales related activities.

Tenacre was selected as their partner following a competitive pitch, and worked closely with the management to customise the CRM platform to suit the Digniora sales process. The system was developed to ensure that all sales activity could be tracked and reviewed through customised reports and dashboards. The field sales team will also make use of the Salesforce1 mobile app on their iPads and smartphones.


‘We were operational in less than two week’ 

“We selected Tenacre for this project as they offered a Quick Start pricing package that was really competitive. They also delivered considerably more than a typical technical set up of software; they advised us throughout the development of what has worked for other clients, how to phase – in other elements of the project such as an integration with our accounting software, and how to get long term value from Salesforce. 

At all stages of the project we could track progress via their online project management site, and all meetings, training sessions and ‘tweaks’ were completed quickly. We were operational in less than two weeks from start to finish. 

We’re very happy with the service we received from Tenacre, and would recommend them to any company that is interested in Salesforce.”

Jake Hall

Managing Director

Digniora School Supplies LLC

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