SISD developed a CRM system to manage inbound leads and the sales process prior to opening the school in September 2015.
Tenacre designed, developed and continues to support the new Salesforce CRM.
The Swiss International Scientific School in Dubai opened for business in September 2015 in their new facility in Dubai Healthcare City. Prior to the opening, the school’s Head of Sales & Marketing, Mr. Erik Bernsten undertook a process of implementing a CRM platform for his team, and began speaking to Salesforce consultants in Dubai. The primary purpose of the CRM system was to help the school to attract new pupils in the short time available prior to the school opening. Tenacre was awarded the contract to develop the CRM, and worked with the sales & marketing team throughout the school launch period to help optimise all marketing and sales systems.
SISD face one major challenge from a sales and marketing perspective, how to attract enough new pupils in the short time between launching the project and opening the school? Time was an issue.
The marketing activities were planned, and marketing agencies were hired to execute the campaigns, and the sales team were in position to deal with the inquiries that all this activity would generate. What was missing was a system to link everything together so that the sales and marketing activities would be joined up.
Evaluating marketing effectiveness is a challenge for companies the world over, but more so for a brand new business that doesn’t have the experience and banks of data from previous years to rely on. Measurement of marketing activities would need to be almost in real time so that adjustments could be made to the campaigns to ensure that the lead generation activity was optimised.
Tenacre started the process with a series of workshops with the sales and marketing team so that we could fully understand how the marketing campaigns would be executed and evaluated. It was quickly identified that the CRM solution would need to incorporate some key elements;
In September 2015, we visited the new school for the first time and caught up with Erik and the team. It’s worth saying that the school is utterly magnificent, and worth considering if you need to find a school for your kids, take a look at the facilities here.
We asked Erik for his feedback on how he considered the performance of Tenacre and the role of Salesforce CRM in getting the school ready for launch. He kindly sent us the following note
SISD needed a CRM system to cope with both B2C, B2G & B2B leads and accounts. Tenacre listened to our needs and developed the scope of work and made it happen within the set timeframe.
We are very pleased with the service provided, including the help needed after the project was finalized.